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ONE LETTER EVERY FRIDAY FOR OWNER-OPERATORS

Answers you can run the business on.

Where to spend, what to cut, what makes money, and what a buyer will want to see.

Plus: the free owner scorecard. 5 questions your numbers should answer.

An Exit & Equity issue, Rent the Software. Own the Data., on a phone
Jason Vondersmith

WHO WRITES THIS


I'm Jason. I own and operate self-storage facilities. I also spent years as a data engineer at large tech companies.

Exit & Equity is where I write down how owners get real answers out of the systems they already run.

The newsletter of Brilante.

© 2026 Exit & Equity.
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