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THE ARCHIVE

Every letter, newest first.


Plus: the free owner scorecard. 5 questions your numbers should answer.

Oct 30, 2026

Boring Isn't Passive

A viral post said to buy a boring business on the side. Here's the catch.

Oct 23, 2026

Your Numbers Don’t Tell Your Story

A buyer wants answers on the spot. A folder of PDFs can't give them.

Oct 16, 2026

👉Your Business Can’t Handle AI Yet

Stop chatting with Claude. Start briefing it, and get work back.

Oct 7, 2026

You Can't Spend Your Way to Growth

If more spend meant more business, everyone would just spend.

More letters

The newsletter of Brilante.

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