Welcome back to Exit & Equity, the email for serious self storage owners.

Happy Holidays!

Let’s go!

There is no deep dive into operations or underwriting today. No analysis of cap rates, and no debate on gate software.

We are taking a brief pause this week.

When I sent the first issue, this list had about 100 people on it. We’re crossing 220 subscribers now.

But the metric that actually matters to me isn't the total count—it’s that after our first send, zero people unsubscribed.

For a niche newsletter, that’s rare. It tells me that we are aligned on what matters in this industry.

This business, especially for independent operators, can be a grind. I appreciate every one of you who opens these emails, replies with war stories, or challenges my math. That engagement is what makes this work.

What’s Next

Exit & Equity returns the first week of January 2026.

We’re kicking off the new year by tackling dynamic pricing—specifically, what actually drives revenue versus what is just vendor hype.

Enjoy the break (and try not to check your facility cameras too many times today).

See you in 2026.

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Don’t give up - and keep the cash flowing.

— Jason V