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THE ARCHIVE

Every letter, newest first.


Plus: the free owner scorecard. 5 questions your numbers should answer.

Nov 26, 2025

Thanksgiving Reading List for Self-Storage Operators

A short list of books, newsletters, podcasts, and tools that made me better at self-storage this year. No affiliate links. Just gratitude for the resources that sharpened my edge.

Nov 21, 2025

The Climate Premium: How Insurance Costs Are Quietly Killing Your Returns

While conference panels debate climate politics, insurance actuaries already repriced the risk and your pro forma is about to blow up. Here's how to underwrite what Wall Street won't talk about.

Nov 14, 2025

Exit Velocity: The Data Signals That Tell You When to Sell

Most operators sell reactively—responding to offers, tax deadlines, or gut feelings. Here's the quantitative framework that predicts optimal disposition windows before the market turns

Nov 7, 2025

Free Rent, Hidden Price: When Promotions Backfire on Your ROI

A data-driven look at when giveaways boost occupancy and when they burn profit.

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The newsletter of Brilante.

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