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THE ARCHIVE

Every letter, newest first.


Plus: the free owner scorecard. 5 questions your numbers should answer.

Mar 4, 2026

Fire 15% of Your Tenants This Month

The customers you inherited are costing you more than you think -- here's how to systematically identify and upgrade your tenant base

Feb 25, 2026

Your Track Record Was Built in a Market That No Longer Exists

The lending standards that rewarded your 2021 deals are gone. Here's what qualifies as "experienced" now.

Feb 18, 2026

The $70,000 Hidden Tax Every Storage Operator Pays

I tracked my time for one week. The math made me angry.

Feb 4, 2026

The Access Log Goldmine: What Gate Data Reveals About Your Customers

Your gate system collects data every time someone enters. Most operators never look at it. Here's what you're missing, and what it costs you

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