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THE ARCHIVE

Every letter, newest first.


Plus: the free owner scorecard. 5 questions your numbers should answer.

Dec 24, 2025

No issue this week (just a thank you)

Back in January with more for Storage Operators

Dec 19, 2025

Someone's Life Is in That Unit (And I Have to Sell It)

The data says 'process for auction.' The human says 'someone's life is in there.' How operators navigate lien sales with integrity

Dec 12, 2025

The December Playbook: 7 Financial Moves Before the Clock Runs Out

You have until December 31st to make moves that could save you $20K-$50K in taxes

Dec 5, 2025

Build or Buy? The Self-Storage Question Nobody Answers Honestly

Development promises 8-10% yields. Acquisitions trade at 5-6% caps. So why do most operators make more money buying existing facilities?

More letters

The newsletter of Brilante.

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