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Oliver Buchannon
Jason Vondersmith
My Gate Broke. That Was the Good Part.

Jun 10, 2026

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5 min read

My Gate Broke. That Was the Good Part.

Your tenants shouldn't be your monitoring system.

Jason Vondersmith
Jason Vondersmith
22 Integration Partners Won't Tell You Where Your Tenants Came From

May 29, 2026

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6 min read

22 Integration Partners Won't Tell You Where Your Tenants Came From

Integration means the pipes exist. It doesn't mean anything is flowing through them.

Jason Vondersmith
Jason Vondersmith
Your Marketing Is Working. Everything Else Isn't

May 22, 2026

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5 min read

Your Marketing Is Working. Everything Else Isn't

Why traffic is the easiest layer to fix and the least important one to obsess over

Jason Vondersmith
Jason Vondersmith
The Software Does Not Matter As Much As You Think

May 15, 2026

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3 min read

The Software Does Not Matter As Much As You Think

Every storage PMS does the same three things — the difference is always the operator

Jason Vondersmith
Jason Vondersmith
Page 2 Is the Same as Invisible

May 8, 2026

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5 min read

Page 2 Is the Same as Invisible

You're fixing the wrong thing. Here's how to check

Jason Vondersmith
Jason Vondersmith
The Tenant Who Isn't Moving Is Your Most Valuable Asset

May 1, 2026

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5 min read

The Tenant Who Isn't Moving Is Your Most Valuable Asset

Are You Treating Them That Way?

Jason Vondersmith
Jason Vondersmith
Everyone is a Software Developer now

Apr 24, 2026

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5 min read

Everyone is a Software Developer now

What that actually means for your inbox, your operation, and your wallet

Jason Vondersmith
Jason Vondersmith
I Finally Did the SEO Work

Apr 15, 2026

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12 min read

I Finally Did the SEO Work

Here's What 45 Days Looked Like

Jason Vondersmith
Jason Vondersmith
What "Buy Right" Actually Means

Apr 8, 2026

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13 min read

What "Buy Right" Actually Means

Three frameworks, one new tool, and zero broken spreadsheets

Jason Vondersmith
Jason Vondersmith
$19,500/Year Walking Your Own Facility

Mar 25, 2026

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8 min read

$19,500/Year Walking Your Own Facility

That weekly walkthrough isn't free. Here's what it actually costs.

Jason Vondersmith
Jason Vondersmith
The Sunday Morning Test: If You Stopped Checking Your Phone, What Would Break?

Mar 18, 2026

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7 min read

The Sunday Morning Test: If You Stopped Checking Your Phone, What Would Break?

The difference between running a business and being held hostage by one

Jason Vondersmith
Jason Vondersmith
The Unit Mix Mistake You Inherited

Mar 11, 2026

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11 min read

The Unit Mix Mistake You Inherited

The guy who built your facility in 2006 thought everyone owned a four-bedroom house. They don't. Here's what it's costing you.

Jason Vondersmith
Jason Vondersmith
Fire 15% of Your Tenants This Month

Mar 4, 2026

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10 min read

Fire 15% of Your Tenants This Month

The customers you inherited are costing you more than you think -- here's how to systematically identify and upgrade your tenant base

Jason Vondersmith
Jason Vondersmith
Your Track Record Was Built in a Market That No Longer Exists

Feb 25, 2026

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15 min read

Your Track Record Was Built in a Market That No Longer Exists

The lending standards that rewarded your 2021 deals are gone. Here's what qualifies as "experienced" now.

Jason Vondersmith
Jason Vondersmith
The $70,000 Hidden Tax Every Storage Operator Pays

Feb 18, 2026

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14 min read

The $70,000 Hidden Tax Every Storage Operator Pays

I tracked my time for one week. The math made me angry.

Jason Vondersmith
Jason Vondersmith
The Access Log Goldmine: What Gate Data Reveals About Your Customers

Feb 4, 2026

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17 min read

The Access Log Goldmine: What Gate Data Reveals About Your Customers

Your gate system collects data every time someone enters. Most operators never look at it. Here's what you're missing, and what it costs you

Jason Vondersmith
Jason Vondersmith
Your Software Is Hiding a Gold Mine: The Data You're Paying For But Can't Access

Jan 28, 2026

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19 min read

Your Software Is Hiding a Gold Mine: The Data You're Paying For But Can't Access

Stop waiting for your PMS vendor to build better reports. They've had 10 years and they won't. Here's how to extract the data yourself and analyze it in tools that actually work.

Jason Vondersmith
Jason Vondersmith
The Automation Stack: How I Broke My Data Out of Storage Software Jail

Jan 21, 2026

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18 min read

The Automation Stack: How I Broke My Data Out of Storage Software Jail

Your property management system wants to be everything - CRM, task manager, reporting tool, communication hub. It's failing at most of it.

Jason Vondersmith
Jason Vondersmith
The 1099 Problem: You Have Until January 31st (And Most Operators Are Getting This Wrong)

Jan 14, 2026

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20 min read

The 1099 Problem: You Have Until January 31st (And Most Operators Are Getting This Wrong)

File late and you're looking at $310+ per form in penalties

Jason Vondersmith
Jason Vondersmith
The Mom & Pop Advantage - Why Independent Self-Storage Operators Are Beating REITs in 2026

Jan 7, 2026

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12 min read

The Mom & Pop Advantage - Why Independent Self-Storage Operators Are Beating REITs in 2026

The smart money is no longer just betting on the biggest horse, but on the most agile jockey

Jason Vondersmith
Jason Vondersmith
No issue this week (just a thank you)

Dec 24, 2025

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3 min read

No issue this week (just a thank you)

Back in January with more for Storage Operators

Jason Vondersmith
Jason Vondersmith
Someone's Life Is in That Unit (And I Have to Sell It)

Dec 19, 2025

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13 min read

Someone's Life Is in That Unit (And I Have to Sell It)

The data says 'process for auction.' The human says 'someone's life is in there.' How operators navigate lien sales with integrity

Jason Vondersmith
Jason Vondersmith
The December Playbook: 7 Financial Moves Before the Clock Runs Out

Dec 12, 2025

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14 min read

The December Playbook: 7 Financial Moves Before the Clock Runs Out

You have until December 31st to make moves that could save you $20K-$50K in taxes

Jason Vondersmith
Jason Vondersmith
Build or Buy? The Self-Storage Question Nobody Answers Honestly

Dec 5, 2025

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20 min read

Build or Buy? The Self-Storage Question Nobody Answers Honestly

Development promises 8-10% yields. Acquisitions trade at 5-6% caps. So why do most operators make more money buying existing facilities?

Jason Vondersmith
Jason Vondersmith
Thanksgiving Reading List for Self-Storage Operators

Nov 26, 2025

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13 min read

Thanksgiving Reading List for Self-Storage Operators

A short list of books, newsletters, podcasts, and tools that made me better at self-storage this year. No affiliate links. Just gratitude for the resources that sharpened my edge.

Jason Vondersmith
Jason Vondersmith
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