LETTERS BY
Jun 19, 2026
Full Facility, Messy Books
The number buyers pay for isn't occupancy. It's income durability, and if your books can't prove it, your valuation doesn't hold.
Jun 10, 2026
My Gate Broke. That Was the Good Part.
Your tenants shouldn't be your monitoring system.
May 29, 2026
22 Integration Partners Won't Tell You Where Your Tenants Came From
Integration means the pipes exist. It doesn't mean anything is flowing through them.
May 22, 2026
Your Marketing Is Working. Everything Else Isn't
Why traffic is the easiest layer to fix and the least important one to obsess over
May 15, 2026
The Software Does Not Matter As Much As You Think
Every storage PMS does the same three things — the difference is always the operator
May 8, 2026
Page 2 Is the Same as Invisible
You're fixing the wrong thing. Here's how to check
May 1, 2026
The Tenant Who Isn't Moving Is Your Most Valuable Asset
Are You Treating Them That Way?
Apr 24, 2026
Everyone is a Software Developer now
What that actually means for your inbox, your operation, and your wallet
Apr 15, 2026
I Finally Did the SEO Work
Here's What 45 Days Looked Like
Apr 8, 2026
What "Buy Right" Actually Means
Three frameworks, one new tool, and zero broken spreadsheets
Mar 25, 2026
$19,500/Year Walking Your Own Facility
That weekly walkthrough isn't free. Here's what it actually costs.
Mar 18, 2026
The Sunday Morning Test: If You Stopped Checking Your Phone, What Would Break?
The difference between running a business and being held hostage by one
Mar 11, 2026
The Unit Mix Mistake You Inherited
The guy who built your facility in 2006 thought everyone owned a four-bedroom house. They don't. Here's what it's costing you.
Mar 4, 2026
Fire 15% of Your Tenants This Month
The customers you inherited are costing you more than you think -- here's how to systematically identify and upgrade your tenant base
Feb 25, 2026
Your Track Record Was Built in a Market That No Longer Exists
The lending standards that rewarded your 2021 deals are gone. Here's what qualifies as "experienced" now.
Feb 18, 2026
The $70,000 Hidden Tax Every Storage Operator Pays
I tracked my time for one week. The math made me angry.
Feb 4, 2026
The Access Log Goldmine: What Gate Data Reveals About Your Customers
Your gate system collects data every time someone enters. Most operators never look at it. Here's what you're missing, and what it costs you
Jan 28, 2026
Your Software Is Hiding a Gold Mine: The Data You're Paying For But Can't Access
Stop waiting for your PMS vendor to build better reports. They've had 10 years and they won't. Here's how to extract the data yourself and analyze it in tools that actually work.
Jan 21, 2026
The Automation Stack: How I Broke My Data Out of Storage Software Jail
Your property management system wants to be everything - CRM, task manager, reporting tool, communication hub. It's failing at most of it.
Jan 14, 2026
The 1099 Problem: You Have Until January 31st (And Most Operators Are Getting This Wrong)
File late and you're looking at $310+ per form in penalties
Jan 7, 2026
The Mom & Pop Advantage - Why Independent Self-Storage Operators Are Beating REITs in 2026
The smart money is no longer just betting on the biggest horse, but on the most agile jockey
Dec 24, 2025
No issue this week (just a thank you)
Back in January with more for Storage Operators
Dec 19, 2025
Someone's Life Is in That Unit (And I Have to Sell It)
The data says 'process for auction.' The human says 'someone's life is in there.' How operators navigate lien sales with integrity
Dec 12, 2025
The December Playbook: 7 Financial Moves Before the Clock Runs Out
You have until December 31st to make moves that could save you $20K-$50K in taxes
Dec 5, 2025
Build or Buy? The Self-Storage Question Nobody Answers Honestly
Development promises 8-10% yields. Acquisitions trade at 5-6% caps. So why do most operators make more money buying existing facilities?