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Oliver Buchannon
Jason Vondersmith
The Sunday Morning Test: If You Stopped Checking Your Phone, What Would Break?

Mar 18, 2026

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7 min read

The Sunday Morning Test: If You Stopped Checking Your Phone, What Would Break?

The difference between running a business and being held hostage by one

Jason Vondersmith
Jason Vondersmith
The Unit Mix Mistake You Inherited

Mar 11, 2026

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11 min read

The Unit Mix Mistake You Inherited

The guy who built your facility in 2006 thought everyone owned a four-bedroom house. They don't. Here's what it's costing you.

Jason Vondersmith
Jason Vondersmith
Fire 15% of Your Tenants This Month

Mar 4, 2026

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10 min read

Fire 15% of Your Tenants This Month

The customers you inherited are costing you more than you think -- here's how to systematically identify and upgrade your tenant base

Jason Vondersmith
Jason Vondersmith
Your Track Record Was Built in a Market That No Longer Exists

Feb 25, 2026

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15 min read

Your Track Record Was Built in a Market That No Longer Exists

The lending standards that rewarded your 2021 deals are gone. Here's what qualifies as "experienced" now.

Jason Vondersmith
Jason Vondersmith
The $70,000 Hidden Tax Every Storage Operator Pays

Feb 18, 2026

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14 min read

The $70,000 Hidden Tax Every Storage Operator Pays

I tracked my time for one week. The math made me angry.

Jason Vondersmith
Jason Vondersmith
The Access Log Goldmine: What Gate Data Reveals About Your Customers

Feb 4, 2026

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17 min read

The Access Log Goldmine: What Gate Data Reveals About Your Customers

Your gate system collects data every time someone enters. Most operators never look at it. Here's what you're missing, and what it costs you

Jason Vondersmith
Jason Vondersmith
Your Software Is Hiding a Gold Mine: The Data You're Paying For But Can't Access

Jan 28, 2026

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19 min read

Your Software Is Hiding a Gold Mine: The Data You're Paying For But Can't Access

Stop waiting for your PMS vendor to build better reports. They've had 10 years and they won't. Here's how to extract the data yourself and analyze it in tools that actually work.

Jason Vondersmith
Jason Vondersmith
The Automation Stack: How I Broke My Data Out of Storage Software Jail

Jan 21, 2026

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18 min read

The Automation Stack: How I Broke My Data Out of Storage Software Jail

Your property management system wants to be everything - CRM, task manager, reporting tool, communication hub. It's failing at most of it.

Jason Vondersmith
Jason Vondersmith
The 1099 Problem: You Have Until January 31st (And Most Operators Are Getting This Wrong)

Jan 14, 2026

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20 min read

The 1099 Problem: You Have Until January 31st (And Most Operators Are Getting This Wrong)

File late and you're looking at $310+ per form in penalties

Jason Vondersmith
Jason Vondersmith
The Mom & Pop Advantage - Why Independent Self-Storage Operators Are Beating REITs in 2026

Jan 7, 2026

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12 min read

The Mom & Pop Advantage - Why Independent Self-Storage Operators Are Beating REITs in 2026

The smart money is no longer just betting on the biggest horse, but on the most agile jockey

Jason Vondersmith
Jason Vondersmith
No issue this week (just a thank you)

Dec 24, 2025

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3 min read

No issue this week (just a thank you)

Back in January with more for Storage Operators

Jason Vondersmith
Jason Vondersmith
Someone's Life Is in That Unit (And I Have to Sell It)

Dec 19, 2025

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13 min read

Someone's Life Is in That Unit (And I Have to Sell It)

The data says 'process for auction.' The human says 'someone's life is in there.' How operators navigate lien sales with integrity

Jason Vondersmith
Jason Vondersmith
The December Playbook: 7 Financial Moves Before the Clock Runs Out

Dec 12, 2025

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14 min read

The December Playbook: 7 Financial Moves Before the Clock Runs Out

You have until December 31st to make moves that could save you $20K-$50K in taxes

Jason Vondersmith
Jason Vondersmith
Build or Buy? The Self-Storage Question Nobody Answers Honestly

Dec 5, 2025

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20 min read

Build or Buy? The Self-Storage Question Nobody Answers Honestly

Development promises 8-10% yields. Acquisitions trade at 5-6% caps. So why do most operators make more money buying existing facilities?

Jason Vondersmith
Jason Vondersmith
Thanksgiving Reading List for Self-Storage Operators

Nov 26, 2025

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13 min read

Thanksgiving Reading List for Self-Storage Operators

A short list of books, newsletters, podcasts, and tools that made me better at self-storage this year. No affiliate links. Just gratitude for the resources that sharpened my edge.

Jason Vondersmith
Jason Vondersmith
The Climate Premium: How Insurance Costs Are Quietly Killing Your Returns

Nov 21, 2025

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16 min read

The Climate Premium: How Insurance Costs Are Quietly Killing Your Returns

While conference panels debate climate politics, insurance actuaries already repriced the risk and your pro forma is about to blow up. Here's how to underwrite what Wall Street won't talk about.

Jason Vondersmith
Jason Vondersmith
Exit Velocity: The Data Signals That Tell You When to Sell

Nov 14, 2025

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21 min read

Exit Velocity: The Data Signals That Tell You When to Sell

Most operators sell reactively—responding to offers, tax deadlines, or gut feelings. Here's the quantitative framework that predicts optimal disposition windows before the market turns

Jason Vondersmith
Jason Vondersmith
Free Rent, Hidden Price: When Promotions Backfire on Your ROI

Nov 7, 2025

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12 min read

Free Rent, Hidden Price: When Promotions Backfire on Your ROI

A data-driven look at when giveaways boost occupancy and when they burn profit.

Jason Vondersmith
Jason Vondersmith
AI Won’t Save Your Storage Facility

Oct 31, 2025

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17 min read

AI Won’t Save Your Storage Facility

The hype is loud, but a few smart tools are quietly adding real dollars to NOI, here’s which ones

Jason Vondersmith
Jason Vondersmith
Raising Rents Without Losing Tenants: How to Communicate Like a Pro

Oct 24, 2025

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11 min read

Raising Rents Without Losing Tenants: How to Communicate Like a Pro

The rent increase that added $900K to our portfolio value

Jason Vondersmith
Jason Vondersmith
The Difference Between Data and Noise

Oct 17, 2025

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12 min read

The Difference Between Data and Noise

Jason Vondersmith
Jason Vondersmith
Quick Wins: 3 Small Changes That Make a Big Difference in Storage Security

Oct 10, 2025

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12 min read

Quick Wins: 3 Small Changes That Make a Big Difference in Storage Security

A few smart upgrades -lighting, clear sight lines, and budget-friendly cameras - can stop trouble before it starts.

Jason Vondersmith
Jason Vondersmith

Build more value. Exit with more equity.


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